Many people in Black America will totally disagree with me on this, but “Verzuz” must eventually integrate.
During the pandemic, music producers Timbaland and Swizz Beatz came up with the genius idea of having a battle of the bands type of event via Instagram in which music legends would battle each other, song for song.
Immediately, “Verzuz” took over Black America.
Hip-hop heads got battles like Method Man vs. Redman.
R&B fans from the 2000s got Keyshia Cole vs. Ashanti.
And old school R&B fans got a real battle of the bands with The Isley Brothers vs. Earth, Wind & Fire.
Timbaland and Swizz Beatz eventually sold the company to social media app Triller, which gave equity in the company to the artists who helped “Verzuz” blow up like Patti LaBelle, Gladys Knight, Babyface, Teddy Riley, Snoop Dogg and the late, great DMX.
Almost immediately, many African-Americans like actor Michael Rainey (“Power Book II: Ghost”) called Swizz Beatz and Timbaland sell-outs for selling something created to celebrate African-American culture to the White man.
Read the full article here: http://www.regalmag.com/verzuz-has-eventually-integrate-a-2469.html